Day Care Center

Friday, November 2, 2007

What If Your Husband Doesn't Support You Opening a Small Home Business or Daycare Center?

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Over the years I’ve heard many complaints from ladies who want to open a small business in their home to help support their family. Maybe it’s a daycare, selling pots and pans, or cosmetics. Anyway you look at it, it’s a small business and some husbands just aren’t supportive of it.

Why you may ask?

Sometimes I think that husbands do not want the trouble that they may think will be caused in their home. They are not interested in the pots and pans sitting in the basement in front of the work bench. Or, the baby in the high chair waiting to be picked up? The fact of the matter is any business you start will involve a commitment on the owner and also will involve some flexibility on the family’s part.

I really think it’s a give and take on everyone’s part. Ladies you need to understand that husbands and children are protective over their things and their space. When your husband is working all day he’s concerned that he’ll have to come home and work there too with feeding babies, helping ship out products, what ever your business may involve.

But on the other hand, it’s also important for the husband to realize that you are earning money for the family and that he should be happy. My husband never complained over the years about my daycare business, and in fact took an active role in running it. He never complained because I was making great money, staying home, raising our twin daughters and last but not least had dinner done when he arrived at night.

Unfortunately not all husbands think this way so it’s your job to emphasize all the great things that will happen because of your home business. And of course realize that your family will need their space so in the beginning just realize this and keep your distance till the money start’s rolling in. They will get the picture.

The “Daycare Diva”, Christine G. Groth, is the creator of “The Guide to Instant Daycare Profits”. To learn more about this step-by-step program and to sign-up for her FREE “How to Start a Daycare” tips and articles, visit http://www.expertsatdaycare.com

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    Thursday, September 13, 2007

    Copywriting Tips for Daycare Business Owners

    DAYCARE Manager That Makes You CRAZY..Click Here To Know More

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    Copywriting can seem overwhelming for some. Some do not even know how to begin. Here are a few tips to make it a little easier.

    Before you begin your copywriting, here’s what you should do.

    First, take a piece of paper and list down what you think are the needs and wants of the parents are. It’ll probably be somewhere along the lines of a trustworthy caregiver to care for their child or a daycare centre that is near their house, a clean and hygienic daycare centre or even a daycare centre that is affordable. We’ll call this List A

    With that in mind, list down the things / services that you possess which you think will be able to meet those needs and wants. For example, a good track record or it is a new centre or you offer the lowest rates in the neighborhood. That will provide you with the foundation to start your draft. We’ll call this List B.

    Traditionally, advertisers use the AIDA (stands for Attention, Interest, Desire and Action) model as a guide to generate highly successful advertisement copy. It is fairly simple, once you get the hang of it.

    “A” stand for Attention. There should be an element in the copy whose job is to capture the audience’s attention. It usually is the headline or a photo/graphic. It should be arresting and should entice the potential parent to want to read more. The headline can be anything which you think will capture the attention of the reader. It can be in the form of a statement or a question. For example, you can use “The cheapest daycare charges in Town A” as a headline or “Are you looking for a cheap and reliable daycare centre?

    "On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money." David Oglivy

    Therefore a headline is extremely important.

    “I” stands for Interest. The copy of the advertisement should aim to generate the audience’s interest. It should address their concerns / needs or provide them with a solution to a problem, using the information gathered from List A as well as List B.

    “D” is for Desire. The next step is to get them to “buy” into your idea / product and really want the product. There should be a hook / bait such as testimonials, free gift, or even a time based discount etc.

    The final and most important step - Action. Many advertisements miss this out. After telling your audience how your company is going to solve their problems, you need to tell them what to do next. Do you want them to call a hotline to make an appointment or come down to see your open house or bring this advertisement for a free gift. Don’t leave them hanging. Close the copy by telling them what to do.

    For more information or resources on starting a daycare, please visit http://www.setupadaycare.com

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    Monday, August 20, 2007

    How To Choose A Daycare Provider

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    There is no greater decision that a working parent has to make than who will provide childcare while they are away from home. You want to make sure that the provider gives your child all the love and attention that they can provide. Certainly no provider can provide the attention that a loving parent can, but some are better than others.

    The key to making the right decision is in knowing what to look for and what questions to ask. Each parent will be different in what value they place on each area: however there are some things that all parents should be concerned about. Recommendations are nice, but what may be important to your friend may not be as important to you.

    The first thing you need to know is the difference between a group center and a family care center. A group care center is usually held in a large, commercial facility. It usually houses 9 children or more. A family daycare is usually in someone's home and usually houses 6 children or less.

    Check with your state social services for the requirements in your area. Also check for licenses and certificate requirements. They can also provide a list of reputable providers. You may also want to only consider state licensed centers.

    You will also want to consider the adult:child ratio. The lower the ratio the better for your child. This will allow your child to get more attention. The picture of your child sitting alone while some overstressed worker handles too many children is one of a parent's worst nightmares.

    Also, ask about staff turnover. The lower the turnover rate, the better it is for your child. The turnover rate is an indication of the stability of the company. You also want to consider how long they have been in service.

    Make sure that you are in agreement with the caregiver's philosophy on teaching, breaks, games, discipline (a real biggie) and naps.

    Below are some questions that you will want to ask the provider. Many of these can be asked over the phone be nothing replaces an on site visit:

    1. What are your emergency policies?

    2. What is the cancellation policy?

    3. What is the latest I can pick my child up and what are the penalties

    4. Who will be taking care of your child and what happens if that person becomes sick?

    5. Under what circumstances would you call the parent?

    6. How long have you been in business? How long have you been at this site?

    7. Could you provide references from other parents?

    8. How do you check the backgrounds of your employees?

    9. How do you handle sick children?

    10. Is there a length of time for the contract?

    Remember to take your time when you make this decision. Where you place your child can make a big difference in your little one(s) life and yours. It will also affect your work. If you are concerned about your child it will be harder for you to concentrate on your job.

    There are no guarantees. There are many considerations that you need to consider when choosing a daycare. By being patient and doing your homework you will give your child the best possible chance of being safe and happy while you are away at work.

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