Marketing Plan For Day Care

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You’ve taken the leap of faith and decided your going to open your own family daycare center. You start thinking about where you’re going to have your daycare, and how it’s going to be arranged and what toys you are going to have.

But one thing you may not have thought about is, “how am I going to get kids?” Well, I’m here to tell you don’t worry. I really believe that there are a lot of families out there looking for childcare. Especially good childcare.

Marketing your new daycare can be relatively easy and painless. You don’t need to spend a whole lot of money or time. Just use a little creativity and you are well on your way. So, let’s begin with the 5 easy ways to market your new daycare center.

1. Visit your neighbors announcing your new business: Print up some flyers or invitations inviting your neighbors to an open house. Be sure to make it fun, serve juice and cookies and have some children’s games planned. Nothing to complicated but just make sure it’s fun. Remember even if your neighbors have no children, they may know someone who does so be sure to tell them to invite friends from work.

2. Reward Parents for telling others about your daycare: This is a surefire way of spreading the word about your daycare. For every parent who refers a friend who enrolls reward them with a special thank you. Perhaps a gift card, discount on childcare, something they would really enjoy.

3. Visit Employers in your area: Introduce yourself to human resources and or management. in any business. Tell them about your daycare and be sure to leave some business cards behind. Ask if you can place some on a bulletin board in the lunch room.

4. Become Good Friends with the School Secretary: Visit your local elementary school with a plate full of cookies and some business cards. Announce your new daycare and ask if they have a list of daycares in the area that do after school care. Be sure to place yourself on that list.

5. Get really excited about Halloween! Really decorate your home for Halloween and be sure to give out candy with business cards. Wear a costume and scare children as they walk up the side walk to your home. If parents see you love the holidays and you’re having fun wouldn’t they be interested in coming to your daycare?

There’s just a handful of fun and easy idea’s I have about marketing your daycare. And as you can see most of them cost little or nothing. Having fun and making money is what it’s all about.

"Daycare author and mentor, Christine Groth, "The Daycare Queen", is creator of the Guide to Instant Daycare Profits. To learn more about this step-by-step program, and to sign up for her FREE how-to-marketing articles and tips visit http://www.startingadaycaretips.com

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Most day cares are non-profit organizations that must operate within a tight budget that covers the costs of facilities, staff and all of the equipment and materials for operating a quality and stimulating environment for children. It’s a balancing act with little room for extras for the center or it’s staff.

One way to offset the cost of extra curriculum, supplies or staff bonus programs is through fundraising. Our moms have successfully raised funds for our daycare centers, enabling them bring in additional music, art and science events, animal encounters, host special celebration days - like Hawaiian Luaus, purchase sun shades for the playground and fund the staff bonus pool.

Listed below are fundraising programs that have been successfully implemented that you can take, adapt and use at your center:

Garage Sales. Gather your family’s extras and have a group garage sale to benefit your daycare center. Post signs at school to have other families bring their donations in a few weeks before the sale so you can have time to price and organize the items.

Auction. Have an informal auction of donated goods and services in your daycare’s lobby with write-in bids. You can also help organize an auction event, complete with tickets that must be purchased to attend. The event usually has catering, a bar, entertainment and live auction and those costs must be factored into the budget.

Donations. Ask the merchants your frequent regularly if they have goods or services they can donate to the center. Describe the center, what you are raising funds for and explain the donation is tax deductible. Many requests will be positively received. We have found that we’ve received the best response when collecting donations in the spring, summer and early fall so we’re not competing with other donation requests around the holidays. These donations are then incorporated into the school auctions.

Open Ebay Store. Large scale auction events are really only practical one or two times a year for daycare centers because of the costs involved. Consider having a committee that solicits donations year long and sells them in an open market, such as Ebay. It expands your fundraising circle from the immediate circle to a global reach.

Matching Gifts. Remind parents that many corporations have matching gifts programs for donations to non-profit organizations and daycare centers usually qualify. Under this benefit, the corporation may match your cash donation by 50 to 100%.

Artwork By Children. Work with the classroom teachers to create artwork that can be displayed a gallery and sold to parents. Creative projects made by the children or that feature a child’s picture make wonderful gifts for family and friends and sell well when priced appropriately.

Recognition. Parents can memorize their children by purchasing an engraved plaque for a wall, a stamped brick for a walkway or a large piece of equipment for the playground. Think about how large non-profit organizations recognize their large donors and adapt it to your environment. Have an area in your newsletter that regularly recognizes contributions from the parents of the center, whether they be monetary, time or goods and services.

For more great information about expecting and parenting, visit MomRecommended.com, a site for moms by moms. Annie Valle is a freelance writer, web designer and a mom. You'll find product reviews, recipes, baby names, free projects and more, when you visit http://www.momrecommended.com.

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In America today, it takes two incomes in most cases to live a regular middle class lifestyle. This is due to rising costs of necessities such as housing, power, and insurance and Americans are seeing many non-necessities as needs such as cell phones, cable, and video games.

A few generations ago, one income would support a family. Dad would work and Mom would stay at home and play homemaker. Most people raising families in those generations were much more frugal and children were not spoiled. Many of the things we pay for today on a monthly basis didn’t even exist then. How much do you pay for internet, cable/satellite, cell phone plans, big birthdays, name brand clothes, video game systems and video games? If these things existed back then, most families could not afford them.

A major problem for single parents is childcare. Unfortunately many single mothers can not even afford to work, because childcare would cost more than what they would bring home in a paycheck, leaving them stuck between a rock and a hard place.

The answer for homemakers wanting to help their husbands bring in some money or for single mothers who can not afford child care themselves may be a pretty basic idea: Start your own home daycare.

As long as mothers are working, childcare will always be a service in demand. This could be an ideal solution for a mother with children who wants to stay home with them and bring in an income. Watch other children along with your own children. Your children will have playmates and you will get paid.

There are basically two things you need to make sure you have before you start a home daycare:

1) Patience and love for children.
 

2) A suitable place to keep them.

This is written under the assumption that you know that watching children all day is hard work!

If you live in a cramped apartment, this isn’t a good idea until you move to a better place. Parents would like to place their children in a home that has plenty of room and a place outside to play.

What you earn depends on where you live and how many children you keep. Childcare costs are high in some areas of the country, while other parts are relatively low.

Many parents prefer home daycares to regular daycares because their children get more attention, they have the same sitter everyday, and it costs less than regular daycare. You could also just be a regular babysitter, but many parents feel better knowing their childcare provider is licensed by the state. Plus, if you are licensed you are allowed to keep more children.

Before you start a home daycare, you will need to do some planning and it will take time before you are officially open for business. You will need to get a license, your home will be inspected, you will need to child proof your home if it isn’t already, and get some extra toys and baby equipment and decide on meal and snacks everyday.

Then you will need to decide what you will charge, draw up contracts which parents will sign and begin marketing. Put up fliers, get business cards, tell your friends and family to spread the word, and put an ad in the paper. Some home daycares are filled up soon after opening, while others will take time to get established.

An example of one successful home daycare owner is a single mother who could not afford to put her own children in daycare. So, she decided to open up a home daycare and is now making $1,600 a month gross, with the benefit of being able to raise her children herself and be with them everyday. She could earn more money because she is able to watch more children, but has decided to limit her business to watching 4 other children and they are charged $100 a week. However, if she wants, she has options on earning more money from her business.

If she worked outside the home, she’d be only making about $300 per week and would be paying $300 per week for her two children to be in regular daycare, meaning she’d make nothing for working hard all week. Now, she makes $400 per week, doesn’t have to pay a penny to put her kids in childcare and gets to spend tons of quality time with them. With her home daycare income and child support, she is doing well for herself.

Valerie Alanati is a work at home mother who owns a website aimed at helping others find work at home. http://www.workfromhomeforreal.com

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It’s a daunting question for many parents, new and old. Some of you are first timers with a brand new baby in your home and others of you have several children. All in all you have decided it’s time to go back to work and find a child daycare that meets your beliefs.

But the question is what are your beliefs on what a good child daycare should be?

This is something for you to definitely think about, for you to find a good child daycare you need to determine what kind of environment you most definitely feel comfortable in.

Here are some of the questions you should be asking yourself before you venture out in looking for a child daycare center.

1. Do you feel more comfortable with a family child daycare or a group child daycare? Both are very different. A family child daycare is usually run by one person who is the owner, and usually out of someone’s home. A group child daycare is usually out of a commercial building with staff on hand. Children are divided according to ages. For example all babies are in one room, all toddlers in another, and so on.You get the idea. Family child daycares usually mix all ages together, but family daycares are small- only about 8 children per center. Group centers can be very large. Perhaps up to 250 children in one center.

2. What is the policy of the child care center? Be sure to ask what there rules are regarding sickness, time off, vacations, paid holidays, emergencies. Make sure that you are clear on what these policies are; be clear on what the child daycare center is expecting of you and vice versa. Many times this is how parents and child daycare centers get into disagreement. Not over the actual childcare provided but over the policies established by the center.

3. Do you trust the provider who will be taking care of your child? If you don’t trust the provider chances are you will leave the center. Also understand that child daycares aren’t perfect. Anytime you leave your home you take the risk of error. I’m not trying to protect the child daycare center, but people do make errors and understand that children will be children. They will argue, get dirty, hit their friends and so one but realize that they are learning and this is their nature at such a young age.

I think that the above questions are so important in asking yourself. Realize that choosing a child daycare center is an important decision. Children need consistency and stable loving relationships- this is so much more important then fancy toys and big buildings.

Christine Groth, has helped hundreds of women open their own family childcare centers. An author and mentor she has developed a mentoring system that guarantees their success in small business. To receive her free 3 part newsletter, go to http://www.instantdaycareprofits.com/

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Opening A DayCare Center - How To Use Birthdays And Holidays To Stengthen Your DayCare Business

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Starting a daycare is not an easy decision. But, for many women around the world, it has proved to be the right one. Women are turning their once small daycare centers into successful businesses which earn them a great income. Many women have quit their jobs and are now financially independent. These women have more time to spend with their family and to do the things they love.

Once you have an initial number of kids in your daycare, it is time to ensure that they and, more importantly, their parents, are happy that they've chosen your daycare center. Remember the following sentence, because following it basically ensures a successful and growing daycare center business: "Happy children make for happy parents who in turn bring you more customers and more money."

You need to woo the parents who entrusted you with their children. There's no other way to put it. You can do so by appealing to the children. You should of course keep the children happy and safe all year around. That's the basic rule of running a day care. But you can also put in a little more effort on special occasions and get a lot more in return.

Don't know when and how? Here are a few suggestions:

1. Birthdays - you should make each child's birthday a special occasion. Either buy a cake or bake one yourself. Make a day of it, or at least an hour or so at the end of the day. Make sure to invite the child's parents to attend the party about 2 weeks in advance. They will be pleasantly surprised. Make them a part of the celebration. It will connect them more firmly to you and to your daycare.

2. Holidays - each holiday should be preceded by a special day at your daycare. For halloween, you can throw a preliminary costume party for the kids. Again, invite the parents. Make sure they know what you're doing. They'll be impressed with your energy and creativity.

3. Arrange a daycare play in which the kids act. Make sure that each kid gets about the same number of lines so that no parent will feel as if his/her kid got the short end of the stick. The children's families will be the audience.

You can come up with more ideas, I'm sure. Any event that brings the parents to your daycare center in a positive atmosphere, makes them more loyal customers who will recommend your daycare to more people. You will get more customers and make more money. All these events shouldn't cost much and can be a lot of fun to produce.

To get more ideas and tips on how to start and run a successful day care center, visit this dedicated webpage: Opening a day care center

Lucy Doyle runs a home business and is an expert on starting and operating successful daycare centers.

To read how you can too become a successful businesswoman by starting your own profitable daycare visit Lucy Doyle's expert webpage on starting daycare centers at this dedicated webpage: http://www.squidoo.com/startingadaycare

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