Using Open Houses To Promote Your Daycare Centre

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Open houses are the best way to convince parents to sign their children up your centre. But for an open house to be an effective marketing tool, there are some pre open-house preparations to be made and a budget allocated. What you want to is create a memorable experience for both the parents and the child.

1. Timing
Open houses should be over the weekends so that the working parents can check out your centre at a leisurely pace. It can be over one weekend or if resources permit, offer it over two or three weekends.

2. Promoting your open house
There are a number of ways to ensure that news of your open house is spread.
- Put up a banner, with the date and time of your open house, about two weeks before your actual open house.
- Take up an advertisement in the local papers announcing your open house.
- Put up notices in as many high traffic areas as possible such as local cafés and eating places. Do not forget to put it up your own centre so that the other parents are informed. Nothing beats word of mouth advertising.
- Print flyers and distribute it at high traffic areas in and around your neighbourhood a week before your open house.

3. Pre event preparations
- Do some spring cleaning. Ensure that the centre is neat and tidy, no wires exposed, the books and notes neatly stacked, dirty stains painted over, etc.
- Frame up all your the licenses and awards and put them up. Pin up nice photographs of children’s activities and their drawings.
- Ensure that all the necessary materials are ready and inserted into nice presentation folders. Items include curriculum, time table, food menu, etc. Prepare a few sets.
- Prepare a nice little album / scrapbook of photographs

4. Open house programme
- Ensure that you have sufficient brochures for the parents to bring home.
- Ensure that you have lots of enrollment forms and writing materials available
- Prepare a programme for the children e.g. face painting, art and craft, story telling, etc.
- Ensure that you have enough helpers on the day of your open house
- Prepare some snacks and light refreshments
- If budget permits, prepare small little door gifts and give it to them as they depart, preferably with the name of your centre printed. Examples of door gift as car decals or balloons.

After the open house is over, the work is not done yet. Remember to follow up on all your leads. Write little notes on the form such as when to follow up with them, etc so that you do not forget. Organise and file them in an orderly manner. One suggestion is to file them according to when they said that they will sign up, so that you know when to follow up.

Happy organising!

For more information or resources on starting a daycare, please visit http://www.setupadaycare.com

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Daddy Day Care

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Developing A Brochure For Your Daycare Centre

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A brochure is like a walking saleman for your daycare centre. It tells your target customer all about your daycare centre. However, some daycare owners are put off by the high cost of producing one as they are under the impression that it should be produced by professionals. And for a small business, that can be quite daunting. However, producing a brochure can be quite a breeze if you know what to do.

First and foremost, you do not need a professional designer. There are many publishing software that can do the job for you. A good example is Microsoft Publisher. There are many nice templates for you to choose from.

As for the copy of the brochure, you can easily do it yourself once you know what you should put inside it. Before we start writing, we first need to understand who you are writing the brochure for; i.e. your target audience. As a daycare owner, your target audience are the parents who wish to put their child at a daycare centre. Some of these parents feel guilty or worried about leaving their children with strangers. Your job is of course to ally their fears and reassure them that their precious little ones are in good hands.

Next, you need to decide what size you’d like your brochure to be; A4, A5 (A4 folded into half), DL (A4 folded into 3 parts), how many colours (will it be 4 colour throughout or 4 colour on the cover and 1 colour on the inside) and the number of pages.

Now you are ready for some copywriting. Here are some information you should consider putting in your brochure.

1. Introduction (How you are different)
Write up a nice and short introduction about your daycare centre. Let the audience know how your daycare centre is different.

2. Mission / Core values / Philosophy
As providing daycare services is a delicate profession, the core values and goals of the daycare centre are probably something which you’d like to communicate to the parents to let them know that their child is in good hands.

3. Pictures of children at play
Add photographs of the children doing different activities in the brochure. Include one on the children at play, one of the children during lessons and one of the children engaging in some interest activities. If possible, include pictures of celebrations such as Children’s Day, Teacher’s Day or graduation. If you are a new business, you may consider getting stock pictures.

4. Programme / Curriculum
Other than caregiving, parents will also be interested to know what’s included in your curriculum. Therefore, list down the subjects that your daycare centre is offering such as art and craft, language, music and drama, etc. And if you are offering other electives such as piano lessons or computer lessons, include that in as well.

5. Quotes / Testimonials
Quote and testimonials lend credibility to your daycare centre. Solicit for quotes from the parents to be included in your brochure. You can choose to have them write their own quotes or you can write it and have them endorse it.

6. Schedule
Include a schedule of the daycare centre’s daily activities so that the parents can have a rough idea of what their child will be doing at your daycare centre.

7. Rates
Include rates and charges. Some owners may not like the idea of publicizing their daycare charges, so it’ll depend on your preference. Personally, I feel that it helps to qualify your customers.

8. Contact details
In your contact details, list not only information such as address, telephone and email but include a map as well. It will be useful for parents who wish to visit your daycare centre. And don’t forget your website address, if you have one.

Now that you’re done with the copy, you are ready to work on the design on a publishing software.

Have fun!

For more information or resources on starting a successful daycare, please visit http://www.setupadaycare.com

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Childcare Management & Daycare Software

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Running a childcare facility can be an exhausting, 24/7 job. There are always kids to keep track of, records to update, fees to collect, bills to pay, reports to write, and so on. Often, your To-Do List seems both frighteningly endless and drearily cyclical.

If you're not careful, trying to keep up with all your duties could wear you ragged. You also run the risk of spreading yourself too thin. And that could spell the difference between delivering quality and substandard childcare.

Fortunately, Professional Solutions' ProCare software provides a way to streamline your operations. With this line of childcare management and daycare programs, you can quickly automate your facilities for maximum efficiency and minimum headaches. This means you can now instantly accomplish tasks that would otherwise take you minutes, hours or even days to complete. This also means that investing in the ProCare system can save you a fortune in wasted time, effort and money. It can very well be the soundest business decision you'll ever make.

Automation allows ProCare to simplify many monotonous and mundane administrative chores for you. With just a few keystrokes and mouse clicks, it can help you organize customer information into easily retrievable records. It can also help you perform other time-consuming duties, such as scheduling, bookkeeping and generating reports, in practically no time at all.

ProCare knows that the decision to automate your center is no small matter. This is why ProCare willingly provides you with a free software demo (available for request at http://procaresoftware.com/demo.shtml that will walk you through the system. This gives you a firsthand feel of the features and benefits without having to shell out any funds.

ProCare is a completely customizable software package solution. With the comprehensive ProCare Family Data program at its very heart, managing child and family data becomes swift and simple. Other optional modules can be purchased as add-ons to this core software. Each module is intended to target a specific function, such as accounting or attendance tracking. While the Family Data software is a must-buy, you only pay for the add-ons that you want or require. ProCare can therefore be designed to meet the individual needs of most any preschool or daycare. It can even be designed to fit most any budget. A pool of well-trained and dedicated ProCare consultants are always on hand to help you pick out which features will work best for your particular center.

Once you choose and install the ProCare package best suited for your needs, you're ready to hit the ground running. Its intuitive interface guarantees ease of use, with absolutely no learning curve necessary. Even computer novices will be able to successfully navigate through the application's user-friendly menus and functions. So from the moment you fire up your software, all you have to worry about is what you're going to do with all the time you'll save.

For an entire decade now, ProCare's business solution expertise has given childcare professionals more time to focus on what really counts: nurturing and caring for kids. Isn't it time you automated your center the ProCare way too? For more information on Day Care Software, please visit http://www.softwareperfect.com/

About The Author
Jasmine Ong is a staff writer for Software Perfect - a leading independent software review website. softwareperfect.com

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