Developing A Brochure For Your Daycare Centre

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A brochure is like a walking saleman for your daycare centre. It tells your target customer all about your daycare centre. However, some daycare owners are put off by the high cost of producing one as they are under the impression that it should be produced by professionals. And for a small business, that can be quite daunting. However, producing a brochure can be quite a breeze if you know what to do.

First and foremost, you do not need a professional designer. There are many publishing software that can do the job for you. A good example is Microsoft Publisher. There are many nice templates for you to choose from.

As for the copy of the brochure, you can easily do it yourself once you know what you should put inside it. Before we start writing, we first need to understand who you are writing the brochure for; i.e. your target audience. As a daycare owner, your target audience are the parents who wish to put their child at a daycare centre. Some of these parents feel guilty or worried about leaving their children with strangers. Your job is of course to ally their fears and reassure them that their precious little ones are in good hands.

Next, you need to decide what size you’d like your brochure to be; A4, A5 (A4 folded into half), DL (A4 folded into 3 parts), how many colours (will it be 4 colour throughout or 4 colour on the cover and 1 colour on the inside) and the number of pages.

Now you are ready for some copywriting. Here are some information you should consider putting in your brochure.

1. Introduction (How you are different)
Write up a nice and short introduction about your daycare centre. Let the audience know how your daycare centre is different.

2. Mission / Core values / Philosophy
As providing daycare services is a delicate profession, the core values and goals of the daycare centre are probably something which you’d like to communicate to the parents to let them know that their child is in good hands.

3. Pictures of children at play
Add photographs of the children doing different activities in the brochure. Include one on the children at play, one of the children during lessons and one of the children engaging in some interest activities. If possible, include pictures of celebrations such as Children’s Day, Teacher’s Day or graduation. If you are a new business, you may consider getting stock pictures.

4. Programme / Curriculum
Other than caregiving, parents will also be interested to know what’s included in your curriculum. Therefore, list down the subjects that your daycare centre is offering such as art and craft, language, music and drama, etc. And if you are offering other electives such as piano lessons or computer lessons, include that in as well.

5. Quotes / Testimonials
Quote and testimonials lend credibility to your daycare centre. Solicit for quotes from the parents to be included in your brochure. You can choose to have them write their own quotes or you can write it and have them endorse it.

6. Schedule
Include a schedule of the daycare centre’s daily activities so that the parents can have a rough idea of what their child will be doing at your daycare centre.

7. Rates
Include rates and charges. Some owners may not like the idea of publicizing their daycare charges, so it’ll depend on your preference. Personally, I feel that it helps to qualify your customers.

8. Contact details
In your contact details, list not only information such as address, telephone and email but include a map as well. It will be useful for parents who wish to visit your daycare centre. And don’t forget your website address, if you have one.

Now that you’re done with the copy, you are ready to work on the design on a publishing software.

Have fun!

For more information or resources on starting a successful daycare, please visit http://www.setupadaycare.com

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